1. Commitment to Privacy

The companies of the Petruz Fruity Group value your privacy and are committed to protecting the personal data of users who access our website www.petruz.com.br and use our services. This Privacy Policy aims to explain how we collect, use, store, process, and protect your information, in accordance with the Brazilian General Data Protection Law – LGPD (Law No. 13.709/2018) and other applicable laws in Brazil and, when applicable, abroad. By using our services, you acknowledge and agree to the terms of this Policy.
 

2. Data Collected

We collect personal and browsing data when you interact with our website, register, or fill out forms. This data may include, but is not limited to: full name, email address, phone number, IP address, approximate location data, device and browser information, cookie data, browsing behavior, and site interactions. Data collection may occur automatically (via cookies, web beacons, tags, and analytics tools) or be provided directly by you.
 

3. Purposes of Data Processing

Your data is collected for the following purposes: to personalize your browsing experience; communicate with the user (support, information, authorized marketing); comply with legal and regulatory obligations; analyze website performance and security; and continuously improve our services and content. We do not use your data for discriminatory or unlawful purposes.
 

4. Data Sharing

Petruz Fruity Group companies do not sell, rent, or trade your personal data. Data is shared only: with suppliers and technology partners that support the operation of the website (such as hosting providers, analytics platforms, email services, etc.); when required by public authorities, under legal or court orders; in cases of corporate restructuring, mergers, or acquisitions, with confidentiality guarantees. All third parties with data access are contractually obligated to follow security measures consistent with this Policy.
 

5. Data Storage and Security

Your data is stored on secure servers with restricted access, using information security standards such as: encryption of sensitive data; firewalls, antivirus, and multi-factor authentication; regular backups; monitoring against unauthorized access. While we take all reasonable precautions, no system is completely immune to failures or attacks. In the event of a security incident, the user will be properly informed, as required by law.
 

6. Data Subject Rights (Art. 18 of LGPD)

Under the LGPD, you have the following rights regarding your personal data: confirmation of the existence of processing; access to collected data; correction of incomplete, inaccurate, or outdated data; anonymization, blocking, or deletion of unnecessary or excessive data; data portability to another provider; withdrawal of consent, when applicable; deletion of data processed with consent.

To exercise your rights, contact us at: grupo-mkt@petruz.com
 

7. Data Retention

Data will be stored only as long as necessary to fulfill the purposes mentioned in this Policy, respecting legal and regulatory retention deadlines. After this period, the data will be securely deleted or anonymized.
 

8. Cookies and Tracking Technologies

We use cookies to improve your browsing experience, personalize content, and analyze site traffic. You can set your browser to refuse all cookies or alert you when cookies are being sent. By continuing to browse, you consent to the use of these technologies in accordance with this Policy.
 

9. Policy Updates

Petruz Group companies reserve the right to modify this Policy at any time, aiming at its continuous improvement. The updated version will always be available on our website, with the date of the last update indicated at the end of the document.
 

10. Applicable Law and Jurisdiction

This Policy shall be governed, interpreted, and enforced in accordance with the laws of the Federative Republic of Brazil, especially the LGPD. The parties elect the court of the district of Belém, Pará, waiving any other jurisdiction, to resolve any disputes.
 

Last update: March 25, 2025

Questions? Contact us at: grupo-mkt@petruz.com